pf123 Privacy Policy – How We Protect Your Personal Data

01Who We Are

pf123 ("we", "us", "our", "the Platform") is an online casino and sports betting platform operated for players in Pakistan and available at pf123.app. For the purposes of this Privacy Policy, pf123 is the data controller in respect of the personal data of registered players and visitors to the website.

This Privacy Policy applies to all personal data collected in connection with your use of pf123 including the process of registering an account, making deposits and withdrawals, participating in games and promotions, contacting customer support, and browsing the website. It should be read alongside our Terms and Conditions.

02Personal Data We Collect

pf123 collects personal data through several routes. The categories below describe the types of information we collect and the circumstances in which we collect them.

2.1 Registration Data

When you create a pf123 account, we collect the information you provide during the registration form including your full legal name, date of birth, mobile phone number, and the password you choose. This information is required to create and operate your account.

2.2 Identity Verification Data

Where identity verification is required (for example, before processing larger withdrawals or as part of routine compliance checks), pf123 may request copies of identification documents such as your Computerised National Identity Card (CNIC) or passport. We may also request a proof of payment method such as a screenshot of your Easypaisa or JazzCash wallet showing your registered number.

2.3 Financial Data

pf123 collects transactional data in connection with deposits and withdrawals. This includes the payment method used, the transaction reference, the amount, and the timestamp. We do not store full debit card numbers or complete mobile wallet credentials on our servers.

2.4 Gameplay and Betting Data

Every bet, wager, game session, and sporting bet placed at pf123 is recorded in our system logs. This includes the game title, bet amount, outcome, timestamp, and associated account ID. This data is used for account management, dispute resolution, bonus compliance monitoring, and responsible gaming oversight.

2.5 Technical and Device Data

When you access pf123, our servers automatically record certain technical information including your IP address, device type and model, browser type and version, operating system, and session duration. This data is used for security monitoring, fraud prevention, and platform optimisation.

2.6 Communications Data

When you contact pf123 support via live chat or email, we retain a record of the communication including the content of messages, the date and time, and the resolution reached. This data is used for quality assurance, staff training, and to maintain a record of commitments made to players.

03How pf123 Uses Your Personal Data

pf123 uses the personal data we collect for the following purposes:

• Account management: Creating, maintaining, and administering your pf123 account including processing login, resetting credentials, and managing account settings.
• Payment processing: Facilitating deposits and withdrawals in PKR through your chosen payment method. Verifying that payments originate from accounts registered in your own name.
• Identity verification and KYC: Complying with Know Your Customer requirements by verifying your age and identity before permitting withdrawals above specified thresholds.
• Fraud prevention and security: Monitoring account activity for signs of fraudulent behaviour, unauthorised access, or multi-accounting. Using device and IP data to identify suspicious patterns.
• Responsible gaming: Monitoring gameplay patterns to identify behaviour that may indicate problem gambling. Applying deposit limits, session restrictions, and self-exclusion tools at player request or in appropriate circumstances.
• Customer support: Responding to your queries, resolving disputes, and maintaining a record of interactions for quality assurance purposes.
• Legal and regulatory compliance: Fulfilling obligations under applicable anti-money laundering, counter-terrorism financing, and data protection regulations.
• Marketing communications: Sending you information about promotions, new games, and platform updates, where you have opted in to receive such communications. You can opt out at any time.
• Platform improvement: Using aggregated, anonymised usage data to understand how players interact with pf123 and to improve the user experience for Pakistani players.

04Legal Basis for Processing

pf123 processes your personal data on the following legal grounds depending on the specific activity:

• Contractual necessity: Processing that is essential to provide you with a pf123 account and the services you have signed up for, including account management, payment processing, and game access.
• Legal obligation: Processing required to comply with applicable legal obligations including anti-money laundering regulations, identity verification requirements, and data retention rules.
• Legitimate interests: Processing for fraud prevention, security monitoring, and platform improvement where these interests do not override your individual rights and freedoms.
• Consent: Processing for marketing communications and optional data uses where we have obtained your explicit opt-in consent. You may withdraw consent at any time without affecting the processing already carried out.

05Data Sharing and Third Parties

pf123 shares personal data with third parties only where it is necessary to operate the platform or comply with legal requirements. We never sell personal data to third parties. The categories of recipients are described below.

5.1 Payment Providers

To process your deposits and withdrawals, pf123 shares relevant transaction information with your chosen payment provider (Easypaisa, JazzCash, NayaPay, SadaPay, bank IBFT operators, and Visa/Mastercard network processors). These providers process your data under their own privacy policies and are bound by applicable financial regulations.

5.2 Game Content Providers

Live casino and slot game providers such as Evolution Gaming, Ezugi, Pragmatic Play, and PG Soft receive limited data necessary to run game sessions within pf123. This typically includes a session token and bet data but not your full name, CNIC, or contact details.

5.3 Identity Verification Services

Where automated or manual identity verification is required, pf123 may use third-party KYC service providers to verify your submitted documentation. These providers are bound by strict contractual and regulatory data protection obligations.

5.4 Customer Support Infrastructure

pf123 uses professional live chat and ticketing software to manage customer support interactions. The providers of this software may process support communication data on our behalf and are bound by data processing agreements.

5.5 Legal and Regulatory Disclosure

pf123 may disclose personal data to law enforcement agencies, regulatory bodies, or legal counsel where we are required to do so by applicable law or where disclosure is necessary to protect pf123's legal rights or the safety of our players and staff.

06Cookies and Tracking Technologies

pf123 uses cookies and similar tracking technologies on its website. Cookies are small text files placed on your device that help the platform recognise you, maintain your session, remember your preferences, and gather analytical data about how players use the site.

6.1 Types of Cookies Used at pf123

• Essential cookies: Required for the platform to function. These manage your login session, maintain your security token, and remember your account state across pages. These cannot be disabled without breaking the platform.
• Functional cookies: Remember your language preferences, display settings, and other interface choices you have made during your session.
• Analytical cookies: Collect aggregated, anonymised data about how visitors use the pf123 website. This data helps us understand which pages are most popular, how players navigate the site, and where the user experience can be improved.
• Security cookies: Used to detect and prevent fraudulent logins and suspicious account access patterns.

6.2 Managing Cookies

Most modern browsers allow you to view, manage, and delete cookies through the browser settings menu. You can also set your browser to notify you when a cookie is placed. Please be aware that disabling essential cookies will prevent pf123 from functioning correctly and you will not be able to log in or use the platform while essential cookies are blocked.

07Data Retention

pf123 retains personal data for as long as is necessary for the purpose for which it was collected, subject to the following principles:

• Active accounts: All personal data associated with your pf123 account is retained for the duration of your account's active status and for a period thereafter as required by applicable regulations.
• Financial records: Transaction records are retained for a minimum period required by applicable anti-money laundering and financial regulations. This is typically five years from the date of the last transaction.
• Identity verification documents: Copies of CNIC, passport, or other verification documents are retained for the period required by KYC regulations applicable to our operations.
• Support communications: Records of customer support interactions are retained for two years from the date of the interaction unless ongoing legal proceedings require longer retention.
• Dormant accounts: If your pf123 account has not been accessed for 12 consecutive months, we will contact you at your registered number to confirm whether you wish to keep the account active. Accounts that remain unresponsive may be closed and personal data reviewed for deletion, subject to regulatory retention requirements.

08Data Security

pf123 takes the security of your personal data seriously and implements the following measures to protect it:

• All data in transit between your device and pf123 servers is encrypted using TLS (Transport Layer Security)
• Sensitive stored data including passwords is hashed using industry-standard one-way algorithms – pf123 staff cannot read your password
• Access to player personal data within pf123's internal systems is restricted on a need-to-know basis and subject to role-based access controls
• Internal systems are monitored for unauthorised access and unusual data access patterns
• Payment card data is handled in compliance with PCI-DSS standards – full card numbers are never stored on pf123 servers
• Third-party service providers with access to player data are required to maintain equivalent security standards under contractual agreements

Despite these measures, no internet-based system can be guaranteed to be completely secure. If you suspect that your pf123 account has been compromised, please contact support at support@pf123.app immediately and change your password. pf123 will investigate and respond promptly to all security reports.

In the event of a data breach that is likely to affect the rights and freedoms of players, pf123 will notify affected users and relevant authorities within the timeframes required by applicable law.